It seems Random House, world's largest publisher of trade books, and Harper Collins, want more control over the presentation and searching of their products than they are getting from the Search giants Google, Yahoo and Windows Live. Therefore, they are presenting their own publisher's widgets: snippits of code that can be embedded in web pages, blog posts and other web-based marketing tools to search and present limited content from selected books, allowing, of course, the option to buy the book.
Click here to learn how to use the Random House "Browse and Search" feature, called "Insight," which was officially launched last Tuesday.
Earlier in the week, Harper Collins announced their own widget, called "Browse Inside." Click here for a description of Harper Collins' "Browse Inside." The Harper Collins "Browse Inside" catalog is much smaller than the Random House "Insight" catalog, and it is a weaker product because it does not allow keyword searching on the text of the book. It's viewer is also less friendly, in our opinion.
