Google has been named the most powerful world brand of 2007 in a survey conducted by Millward Brown (BBC). The survey also attempts to associate brand with value, assigning a value the brand is expected to earn in the future. Google replaces Microsoft, who was last year's winner. Here are the top ten world brands:
| Brand | Value (in billions $) |
| 66.4 | |
| General Electric | 61.9 |
| Microsoft | 55 |
| Coca-Cola | 44.1 |
| China Mobile | 41.2 |
| Marlboro | 39.2 |
| Wal-Mart | 36.9 |
| Citi | 33.7 |
| IBM | 33.6 |
| Toyota | 33.4 |
Click here for the top 100 report from Millward Brown in PDF format.
