Monday, March 19, 2007

Amazon Classical Music Blowout

Amazon has opened a new Classical Music Blowout store. Amazon's large classical collection (over 100,000 titles) has been in place for years, but now, to promote the growth of sales (and appreciation) of classical music the Blowout Store offers over 2000 deeply discounted titles. In addition to record sales, the store also offers tutorials from Naxos on classical music appreciation in its "Discover Music Corner." (Current tutorials are on Handel, Lute Music, Nashville Symphony, Violin: Julia Fischer, and Vivaldi). The store is likely to attract new fans of classical music, who, it is guessed, are much more likely to buy than steal their music, but who may not want to make significant investments in a field where they do not yet know a great deal.