Friday, February 23, 2007

Newspaper-readers, a la Microsoft

Also from Microsoft, in concert with Associated Newspapers, Inc., Forbes.com, and Hearst Corp. Microsoft has announced free reader software that can be used to read those periodicals with their original look and feel. 

The software is built on the Windows Presentation Foundation, Microsoft's new advanced graphics technology.  The three periodicals join the New York Times, whose truly excellent ereader we have been using for some time.  Tech types are asking, why should I install a separate application to read each journal.  They underestimate reader loyalty, though, to the look and feel of the originals.  (Click here for the Microsoft press release.)